Digital marketing company eTargetMedia operate out of Coconut Creek, Florida and they are absolute specialists when it comes to targeted email marketing. To understand just how much this marketing approach helps so many businesses you only need to read through some of the glowingly positive to get an idea. This is a marketing strategy which is surprisingly not used anywhere near as often and it should be, and this is because many people liken it to email marketing which has lost its powers in recent years. Targeted email marketing is something else entirely and here is why it works so well for the businesses who use it.
Click Through Rate
The reason why traditional email marketing gets such a bad rap is because the click through rate on those emails dropped from a once successful 15% down to just 2%, as more and more people became sick of receiving junk in their inbox. Targeted email marketing however is unlike blanket marketing because you will be sending emails to people who fall within the demographic of the business, and to people whose behaviors are that of someone who will enjoy what you are sending them. The higher click through rate ultimately means more sales and this is why it works so well.
Many marketeers will tell you that even if you don’t have a strong click through rate then you will still be growing your brand with traditional email marketing, but this is something which cannot be backed up with evidence. On the other hand however, targeted email marketing is a great way for you to help build your brand because your recipients are less likely to ignore your communication, and more likely to spread the word. A friend of mine has a vegan cafe here in Coconut Creek, Florida and he recently invested in a targeted email marketing campaign. What surprised him the most about this was not just the increase in sales which he saw as a result, but the increase in people talking about his cafe across forums and social media. Brand growth is vitally important for business longevity and targeted email marketing can help out a great deal with that.
The top and bottom of why targeted email marketing, and any other successful marketing for that matter, works so well, is that it generates sales and higher profits. This is a very cheap marketing approach which is why it is perfect for small businesses and it is also one which will attract people to your business, help to grow the company and ultimately help to increase the bottom line, which is after all why we are all in business in the first place.
If you are looking to take your business to the next level then this marketing strategy could be the perfect answer, it is simple, cost-effective and it will help you find more success and higher profits.