Finding an SEO company to help promote your business is not a challenging feat by any means. The demand for SEO services is higher than ever, meaning SEO companies are being born and bred at an insane rate. However, not all of these services provide the same high-quality search engine optimization as others.
Any business leader ready to invest in SEO practices should at least have an idea of the main steps involved in this marketing strategy. The top SEO companies will always perform these simple tasks before any other actions take place.
Choose a solid domain name
The domain name is the name of your website, so it should definitely be taken seriously. You might think that choosing your domain will be easy, but sadly a lot of domain names are already taken and you might struggle to find one that is available. Always make sure the spelling of your domain is correct and it is best to keep it short and sweet.
Land on a domain that has branding potential for your company. For example, try to use your full company name rather than a few keywords. This looks way more legit and it will make you seem more credible and trustworthy to potential customers.
Perform keyword research
Long before you create your website, you should be researching the keywords that people use to perform searches that are relevant to your business. There are a few ways to do this, but if you want to stay within budget you can use the free tool called WordStream. It will give you a list of which keywords are used, the frequency of use, and search volume.
The more efficient thing to do, however, is use Google suggest. You know those words and phrases that start to pop up as you’re typing in a Google search? These are the suggestions that Google has for you based on what everyone else is searching. Use both of these tools (WordStream and Google suggest) to compile a long list of keywords to be used on your site.
Create Original Content
The entire internet is composed of one thing: content. This content takes many forms, including blog posts, medical publications, Youtube videos… all of this is content. The content that fills your website will determine how people perceive you. It is vital to create content that people actually want to read and find some value in.
Remember those keywords we just discussed? This is where they come into play. You should try to incorporate as many keywords as possible within your website’s landing page, blog posts, and video tutorials so that you become a desirable search result for your target audience. Try not to overdo it though by “keyword stuffing”. This means you stuff too many keywords within the content in an unnatural way that readers (and Google) find off-putting.
Having a number of links on the internet leading to your site allows you to build authority within a search engine. When your links are spread throughout the world wide web within sources that are relevant to you, this is a major step in optimizing your site.