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Grum takes on “food porn” for “Can’t Shake This Feeling” video

In explaining “food porn,” Renaissance Man Anthony Bourdain noted that it was essentially the “Tasting, gorging and forbidden indulgence you were warned about by clergy.” Perhaps touching on a slightly different level of indulgence is this new video from Grum; simply put, “Can’t Shake This Feeling” takes the idea of “food porn” and turns it on its head. Speaking of the shoot, co-director Ryan McNeill explained the goings on behind the scenes,

“Making this video was probably far more fun for those of us behind the camera than for everyone on camera. We provided spit buckets for our actresses so they wouldn’t have to swallow all the food. Even with that precautionary measure, I definitely saw gag reflexes kicking in during the scenes with baked beans. The actor playing the father was a great sport about shooting scenes on some frightening streets in downtown Los Angeles. I was just relieved that actors even showed up after receiving the call that they had been cast in a music video about the lurid, pornographic underbelly of competitive eating.”

That should speak volumes about the bizarre theme of the video. Bon appetit.

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