Apple has helped create a string of fantastic success stories in terms of the music behind their often clever ad campaigns. Take Feist or even Jet for example - both widely known before their respective ads aired…but did you ever think you’d see the day when Feist was on morning TV and in Targets nationwide? In terms of the company’s latest groundbreaking release, the MacBook Air: “The World’s Thinnest Notebook,” the theme incorporated is tracked by one Yael Naim. Naim, a French-born singer songwriter, lived much of her life in Israel before releasing her first album in 2001. Her second, and eponymous, release came last year yielding this fun track “New Soul.”
Yael Naim “New Soul” (mp3)
I enjoyed that ad and the song, it is very catchy!
What abot the MacBook Air ads parodies, did you see them? There are some of them at http://macbookairad.com. Some of them are very funny, people are putting their old black notebooks to envelopes
depi
January 30th, 2008
Never heard of the site before, thanks for the heads up…though after watching a few I can’t really agree that they’re all too funny. This one wasn’t too shabby though, http://www.youtube.com/watch?v=gQkdVymW8C8
I really like the idea of a bulimic laptop
Chris DeLine
January 30th, 2008
great, positive song, i’m just listening to entire album of Yaël Naim, very peaceful music
cziko
March 30th, 2008