So, you’ve started a CBD gummies business, and now you’re trying to get the word out; where do you start? Online marketing is key to success for any business in today’s world, as over half the world’s population is online in some way. Whether it’s social media, blogging, or paid ads through Google, setting up a successful online marketing plan can help catapult your brand from a little-known beginner to a popular veteran in your industry. With the CBD market continuing to grow, now’s the time to solidify your place among top companies like Verma Farms that provide the best CBD gummies available.
1. Social Media
Social media should absolutely be your first stop for online marketing. Not only is joining any of the major networks like Facebook, Twitter, and Instagram free, it’s also the single best way to reach your customers online. That’s where people are, and good marketing means going to the customers. Sign up for an Instagram Business Account and start letting potential customers know why you make the best CBD gummies on the market. Or, sign up for Twitter and start attracting people to your other social media accounts and growing your audience tenfold.
2. Start a CBD Information Blog
There’s plenty of confusion and misinformation surrounding CBD and CBD products, so why not start a blog to clarify some important facts? This is a great way to give your products a boost while providing your customers with pertinent information as well. Since you’re technically the “expert” in the field, your information will become valuable for customers making purchase decisions. Not to mention, you can’t claim to use the best CBD oil without any info to back it up!
3. SEO Strategy
If you’re running a blog, eCommerce site, or even social media accounts for your brand, having an SEO strategy can help drive your page to the top of the Google Search Engine results, and thus, drive more people to your pages. If you’re unfamiliar with SEO, there are plenty of firms to choose from online that can help you out.
4. Video Content is King
Did you know that video content is the preferred media for people all over the world? YouTube itself claims billions of views per year, and even Instagram and Facebook’s video services attract plenty of viewers. Getting your video content right can be a great way to reach your customers and get them excited about your awesome CBD gummies!
5. Connect With Other Companies
You’d actually be surprised how many companies in the same industry are eager to work with each other to increase their sales and website traffic. This collaboration should be mutually beneficial, of course, but it’s something you’ll definitely want to consider if you’re new to the industry. Reaching out to other companies isn’t taboo, but you may experience some rejection from the larger, more established brands.
6. Use Influencers
The use of influencers in online marketing has become something of a staple for even the largest companies. Influencers have incredible pull among their followers, and if you can get one to endorse your products, you’ll be reaching a huge audience with the added benefit that they already trust the person endorsing your products! Influencers can boost you from a small business to a well-known brand in just a few months.
7. Facebook Ads
Facebook is home to billions of users, so neglecting this free and far-reaching tool is simply foolish. One of Facebook’s awesome features is that you can pay for targeted ads based on location and other demographics, so you can be certain your ads are only reaching the right people.
8. Reviews
It’s important to leave somewhere for your customers to rate your products and services, whether it’s on your social media pages or the website itself. Those reviews can help you reach new customers, as well as help build the initial trust between you and your new customer base. A company with no public reviews doesn’t seem legitimate, and most consumers will avoid it.
9. Offer Promotions or Free Trials
Since you’re offering CBD gummies, a good way to market your products is by offering a discount on your gummies or even a free sample pack for new users. People love saving money and love free offers even more! If you can get a few customers hooked on your gummies by offering a free sample, it’s well worth the minor cost.
10. Use Your Email List!
You’d be amazed at how many companies collect emails and don’t utilize them to their fullest extent. Your email list is a vital tool for reaching customers who’ve already shopped with you. You can send company news, promotions, industry news, and more via email. Don’t neglect that list, and be sure to grow it every chance you get.
