The right digital support can make all the difference when it comes to your organisation
Technology is more than just an added extra in business. In today’s fast-paced and tech-centric business culture, the right digital support is absolutely paramount to growing your organisation and reaching new levels of success.
But if you aren’t technology minded, making the most of tech can feel like a daunting task. You may find yourself asking: where do I even start?
Luckily, we’re here to help. Here are six ways to boost your business by putting technology to work. Let’s take a look.
Manage projects more easily
With the right tech, you can stay on top of your projects by tracking both time and progress. There are endless web-based project management tools available, including the likes of Basecamp and Podio. Not only can you keep tabs on your own work, but you can also efficiently collaborate with other team members and share access to documents.
Project management apps allow you to read business data, analyse it and turn it into easily digestible reports that help you get valuable insight into your business.
Bespoke software meets your exact needs
Finding the right software for your business is a big task that can often have frustrating results. You don’t want to fork out for all the bells and whistles you’ll never need, but at the same time you don’t want software which you’re going to outgrow in a matter of months.
That’s why bespoke software is such a fantastic solution. This is software which is specifically created to meet all your business needs, meaning it can grow, adapt and change with your business to provide the very best performance on a long term basis. Not only will this make your business more productive, it can also make it easier to stay connected to colleagues and clients alike.
Keep tabs on your productivity
Every business owner knows that productivity is key to success, but it can often be difficult to keep tabs on how productive you and the rest of your business are being. That’s why productivity applications like Trello, Toggl and Slack are so popular and so useful. Many of these kinds of applications are completely free and can be synced up easily with your desktop. It allows you to see clearly which tasks are taking up the most time and what you need to be prioritising.
Measure engagement
This is vital, as many businesses continue to operate without any idea how much engagement they’re getting from customers and where this engagement is coming from. Tools like Google Analytics allow you to measure exactly what kind of content is having the best response, and adjust your communication accordingly. You’ll be able to see stats on how engaged and loyal your readership is, and take smart steps to improve conversion and boost those profits.
Create marketing campaigns
Digital marketing is the leading approach for many modern businesses and can yield impressive results by spreading word of your business far and wide. With the right technology in place, you can create marketing campaigns that draw the eye and convert viewers into customers.
Improve customer service
In the end, it’s all about the customers. Providing great customer service is a key part of any business, and technology can help you communicate with your customers like never before. Whether you’re handling orders, scheduling appointments or dealing with queries and complaints, online and digital tools help you to reach out to customers quickly and efficiently. From social media messaging to chatbots for FAQs, use technology to reach out and help out your customer base.
