Marketing is a key component of any business’s success. It can be challenging to get the word out when you’re competing with large corporations with marketing budgets in the hundreds of millions. This article discusses 7 attention-grabbing marketing strategies that will help your small business compete!
Create a Catchy Slogan
A catchy slogan is important because it will stick in the customers’ minds. It should be easy to remember and translate into a phrase that you can use on various marketing materials. It needs to convey what your business does as well as inspire people to buy from you!
Offer a Free Item or Service
Offering incentives, like discounts and freebies with a purchase, is an effective way to bring in more customers. Offer them something they can’t refuse!
Providing a free sample size or giving away something for free is an effective way of establishing initial interest in your company’s brand and showing customers that you have confidence in the quality of what you sell–both things that will be considered when making future purchasing decisions.
Offer a Discount
Offering your customers a discount reduces your customer’s fears about purchasing from you. When you’re offering something at full price, there’s always this question of whether or not the consumer will be remorseful after purchase about what they spent and overvalue it in their minds. However, when someone is given an option for a discount up-front- no questions asked – they are more likely to feel comfortable with their decision and less despair after making it because going back on something doesn’t seem as difficult now.
Offer a Benefit of Your Product or Service
A good product description should always do more than list what the product can do. It also needs to explain how and why your product is valuable to the customer. The best way to effectively communicate that is by showing real-world examples or experiences of people who’ve had a positive experience with your product, service, brand, or expertise, then elaborating on why this was very important for them.
Make Sure to Offer Your Product or Service Offline
We are always looking for ways to keep our brands top of mind with the people who we care about most: our customers and potential customers. One way to make sure your brand is top of mind for your customers is by using commercial digital signage, which places your message in a public place where it’s sure to be seen by children on their way home from school, hungry office workers after work, or shoppers at the mall waiting for an elevator.
Partner With Other Businesses
One of the best ways to partner is with other companies related to or complement your product. It is also important to find companies with a similar reputation and level of professionalism as you – this way, customer satisfaction will be higher for both parties. You can partner by planning joint marketing campaigns or cross-promote each other on social media- whichever suits your target audience best.
It’s a good idea to find free resources first. Hosting public events in collaboration with businesses from outside of just your industry field could help you get the word out about your brand while meeting new potential clients at the same time. You don’t need any special connections if you’re willing to take this avenue – just an open area where you can put up a sign and ask people to consider your business.
Invest in a Social Media Presence
Creating social media accounts may help you reach your ideal customers quickly. To create a good social media strategy, you must research your target audience, analyze competitor brands, and create a content schedule.
The key ingredient to making your content more shareable is emotion. People are on social media because they want to feel connected and related too by seeing other individuals and brands that share the same values. Make sure to commit to the amount of media you want to be sharing on your platforms so that your followers have a consistent experience, which will build trust in your brand.
Share Testimonials
Creating testimonials for your product is important because different people will have different views and experiences with the product. There are several ways to collect testimonials that you can use when marketing your products, all good, but some more time-intensive than others.
The first most direct way is to ask customers about their experience with the product. People love to talk about themselves, so this method works well as long as you’re personable and show interest in what they have to say. You should “sit down” with them and get them talking by asking questions like “So what did you think?” or “What was something that surprised you?”, after which be sure to write it down or record it so that they can give their “authentic” opinion.
The second way to collect testimonials is by asking satisfied customers for a quote, photo, or video that you can use on your product page or in ads. You should offer them something of value in return and be sure it’s worth their time because this tactic will take more than just a couple of minutes, but the results will be worth it.
Finally, you can post customer reviews on your website and social media profiles to encourage others who may need help with decision-making or are just curious about what someone else thought of the product. It’s always okay to ask permission first so that they know you’re going public but make sure not to use their full names.
Attention-grabbing marketing strategies can help you grow your audience and increase your profit. The tips in this article are a great start to get started with growing your brand online through these ideas. Have you tried any of them! How have they helped improve the sales of your product or service?
