Ever since the passing of the 2018 Farm Bill, there’s been a lot of interest in the hemp plant, causing CBD products to gain massive popularity in a relatively short time. The enthusiasm for CBD is great for the entire hemp industry, but it means you can also expect the competition to continue to get thicker.
If you’re new to the business world, you might think branding and marketing are the same thing, but there are many differences and nuances. It’s vital that you understand their differences so you can create the brand you desire and market it effectively. Whether you sell vegan CBD gummies or hemp flower for smokers, it’ll take more than great products to corner your sector of the industry. Branding and marketing are how companies become household names. In this article, we’ll break down some of the differences between marketing and branding and explain how they impact your brand.
What is branding?
The chances are that you’ve heard much more about marketing than branding. Many small business owners neglect the importance of branding, which is why many of them fail to put together effective marketing campaigns. So, why can’t you market effectively without branding? Because branding is the soul of your company.
Branding is who your company is, which is why creating your brand is one of the fundamental steps to launching a business. Part of branding is deciding what niche of the CBD industry you want to focus on. Branding is elemental to your business, so it even encompasses what distributors and retailers you partner with.
Earthwise Packaging is a great partner for any CBD company or business in the cannabis industry with a focus on green processes and organic ingredients. Earthwise Packaging believes in taking full responsibility for their impact on the environment, and it shows in their products and best practices. To learn more about the Earthwise vision and line of packaging solutions, visit earthwisepackaging.com.
What is marketing?
Branding is about who your company is, but marketing is about how you let the world know who your company is. After all, the more people who know about your cannabidiol and other cannabis products, the larger your customer base will be.
Hemp products with delta-8 THC in them have become increasingly popular over the past year. This was partially because so many people needed relaxation last year and partially because many companies did an excellent job marketing delta-8 THC as a drug test-friendly alternative to delta-9 THC, the phytocannabinoid that gives THC its euphoric effect. Now, people who can’t have THC edibles are head over heels for delta-8 gummies 500mg pouches, and it’s all due to marketing. Branding is your company’s identity, and marketing is how you share that identity.
How do marketing and branding impact your company?
As you’ve probably gathered by now, when it comes to branding and marketing, you can’t have one without the other (at least not if you’re trying to build a successful business). With a great branding approach, your company can become synonymous with a specific type of CBD product.
A great example is how people think of Band-Aid Brand whenever they think of adhesive bandages or Kleenex when they think of facial tissue. It’s to a degree where many of us call all bandages Band-Aids and all facial tissues Kleenex. That’s what an effective branding and marketing strategy can do for your CBD company.
As you can see, branding and marketing work hand in hand, but they’re far from the same thing. Your business needs both, so it’s vital to understand the differences. In short, branding deals with identifying who your company is, and marketing is how you tell the world who your company is. With creative branding and an effective marketing strategy, your company can become a mainstay in the CBD industry.