You’ve decided to start your own health and wellness company. Whether you’re a first-time business owner, an expert in health, fitness, and wellness, or anywhere in between, you might be searching for answers in the marketing department. No matter where you’re starting your journey, here are three ways to make your company stand out.
Tell Your Story and Be Your Authentic Self
It’s hard to compete with larger companies. They’re established, trusted, and perhaps more business savvy. They have teams of experts in every department and they can afford to throw a lot of money into marketing and advertising. But what you have over them is your own story. Through social media, your label, and your website, you should tell your story to help create authenticity.
Don’t just state where you came from and your journey to start your company, though. Explain the ingredients of your product, the process it goes through from making it to hitting shelves, and the standards and procedures taken before you can call a product finished. Customers want quality but they also want to ensure they’re purchasing products from a company that stands for something and is being honest while doing it.
Customer service, of course, plays a major role. After all, if your brand and company claims to help people above all else yet you have lousy or unreachable customer service, then you won’t come off as authentic. Plus, people won’t stand for bad customer service because there are so many products to choose from and the internet, along with subscription services, makes these products easily accessible.
Use Social Media to Become an Authority Figure
Social media is practically essential when it comes to health and wellness branding because people like to see health and wellness in action. It motivates them, which is why companies hire micro-influencers to support their products and spread their message. Your business should as well, as it will help you become an authority figure, allow your product to be seen by more people, and will help with authenticity as experts will be using and showing off your product.
Of course, another way to become an authority figure and increase brand awareness is to put your logo and name on, well, everything, from shirts to folders to anything the public or your employees see. In fact, Mines Press is a printing company that can put your name and logo, as an example, on pens, folders, envelopes, calendars, booklets, and so much more. The more people see your name, the more recognizable you’ll become.
Let Your Product Do the Talking
With all of that said, it’s important to have a quality product. If you have a good product and great customer service, then your customers will notice and that’s what you’ll be remembered for. If the opposite is true, no matter how low you market your product for, customers will eventually notice, the bad reviews will pour in, and your company will be associated with inferior services and products.
Health and wellness branding is invaluable and you need to gain customers and recognition, but if you want to be in this for the long haul, then you need quality across the board. One way to do so is by choosing a quality nutrition manufacturing company. Makers Nutrition provides supplement manufacturing for capsules, powders, gummies, creams, and more. They’ve done the research and offer quality products that you can buy in bulk and start selling under your name, brand, and logo.
There are countless ways to grow a business and gain customers. If your product can do some of the heavy lifting for you, then you’re halfway there.