Nowadays, big data is strongly favoured by the iGaming industry as it helps companies to formulate a certain advertising strategy and types of games to be provided to the customers. This fact is definitely applicable to slot machines as well, since about 70% of a casino’s income is generated from slot machines.
Thus, big data may be used in order to study the manner in which punters play slots, and the data could be modified to improve the gaming experience. In this article, we will examine the ways big data is being used to improve slots in many regards.
If you want to gain more insights into big data, the driving force of the modern-day gambling and slot business, and its massive impact on the industry, please keep reading.
How Do Casinos Collect Data?
Every day, thousands of punters willingly share their data with different online platforms, like https://slotsjudge.com/, all around the world. This kind of data usually includes private information, game preferences and payment preferences. However, it’s not the only way companies collect user data.
There are different methods casinos use to obtain crucial data about the gamers’ playing habits. For example, once a gamer spends enough time on a slot, the casino can examine their gameplay and gambling patterns. All this information helps a casino to learn more about each player’s interests and behaviour, and create a clearer image of its regular users.
Of course, almost all online casinos are strictly controlled by the government, which means this data needs to be legally acquired and stored. iGaming companies also collect the data they need in the same manner as any other company: primarily through online monitoring and history analysis.
Nevertheless, over the past years some casinos have been condemned for not saving player data correctly, leading to cyberattacks and breaches of security. As today cyber security is a subject that requires more attention than ever, most online casinos in the UK are now taking cautious steps to ensure the safety of the private information they have collected.
However, it’s not only the online casinos that casually collect information from their users. Land-based casinos also gather information regarding the most popular slot machines, tables, and player behaviours. On the other hand, collecting information offline costs more time and effort, while it is a more casual way of collecting data to prompt users to click on a button to “accept all the cookies”.
Using Data to Improve Online Slots
By analysing these data mentioned, casinos can view the favourite slot machines of players and find out which features and bonuses can maximise slot wins. This information may then be sold to casino software developing companies, which utilise it in order to design the next-generation games with the best online slot wins.
Over time, as data analysis gives a better insight into what players expect from slot games, the games will shape in a more thrilling way giving more frequent and bigger slot machines payouts and providing an intriguing gaming experience.
Nowadays, there are two key concepts that the developers are trying to maximise while creating new casino games: engagement and immersion. The future generation of online slot games are expected to be supported by modern-day technologies such as virtual reality and augmented reality as gamers from all around the world are looking for a more engaging gaming experience. Mobile gambling is also another part of the equation, as the gambling habit nowadays shifts towards global trends such as mobility and accessibility.
Additionally, apart from game design, big data may be utilised for a tailored casino experience. The quality of the service players receive determines their loyalty toward a specific brand which may also have a reflection on the online casino. This is why personalisation enhances the experience of each player based on their desires and expectations, giving them the specific features they enjoy the most. This is how the majority of big data for slot machines is being used to improve the gaming experience.
Conclusion
In the long run, we think that big data will have a bigger influence on how the casino sector functions. Since the entire industry continues to develop and become more competitive, casinos already use players’ data to develop interesting games and to make players feel like they’re getting what they enjoy.
Still, the future of big data in the casino business and what slots will look like in a few years will be an intriguing thing to see.
