The name ‘Nimrod Santo’ resonates, incredibly, in the online world. Over the years, as we look over many career successes, we often come across people who have made gargantuan feats in their fields.
Nimrod Santo is one of those men who have managed to amass a fortune from online entrepreneurship. A month ago, he honoured one of our dinner-invitations, and was more than happy to grant an interview at the after-party.
Thank you, Nimrod. We all know that you are a jack-of-all trades, but how did this all begin?
Nothing good comes easy—that’s one important lesson that I learnt about life and business. I began as a direct-response marketer; today, I have more than eight seven-figure online businesses.
I also run a very-profitable e-commerce business that helps people get their products off the ground. It all began humbly, but we were able to scale beyond our own capacities. The rest is history.
What Business Attributes Would You Say Pushed Your Growth?
First, honesty: Honesty is a key attribute every entrepreneur must have. An online entrepreneur will not survive if he is dishonest.
In person, I have not met over ninety percent of my clients; yet, they trust me with millions of dollars. I have developed a reputation for quality delivery and honesty. I will not promote a dishonest brand, regardless of the offer.
Last year, a globally renowned company wanted to hire my services. They were, however, in the middle of a lawsuit with the Department of Justice. I declined their request even though they offered me a massive deal.
When you run a business, be honest and accountable to your clients and customers, your internal team members, and yourself. Those are few of the ways I was able to achieve my business goals and I don’t intend to shy away from them.
Great! What other Attribute Has Contributed to Your Growth?
It is a very long list. Let’s talk about delegation. I often see many entrepreneurs suffer from the, ‘I can do everything syndrome.’
Yes, I am a jack-of-all-trade entrepreneur, but I do not attempt to do everything by myself. I’d breakdown if I tried.
A large part of my success comes from an innate ability to hire great talents. I am a digital marketer, content developer, direct response marketer, business owner, and surfer.
How many hours in a day do I have to do all of these stuffs? I do not sweat the small things. I bare the vision, and my most valuable talent is my ability to get—or train, other talents so that they can make money for me.
Delegation is important to business success and growth—whether you operate an online or on-ground business.
Do You Have a Personal Relationship With All Your Clients?
I cannot have a relationship with all my clients. How on earth can I achieve that? I have a team of highly professional customer support agents who attend to clients’ questions.
I invest heavily in customer service because I understand that a business cannot grow without supply. We are always available to answer all questions, and we also have automated bots that complement the efforts of our human resource.
Do you Have Last Words to New Digital Entrepreneurs?
Of course! Understand the market and keep learning.