Singapore boasts one of the most active digital audiences and this offers a ripe market for businesses. The country has the 2nd highest rate of internet penetration within the Southeast Asian region. If you plan to launch a business here or already have one, you must have the right strategy to reach the growing online market.
One of the most effective strategies to grow your business in this market is writing high-quality content. Positioning content marketing at the core of your search engine optimisation (SEO) efforts helps you attract relevant traffic.
Research shows that 70% of marketers leverage content marketing strategy due to its effectiveness and high ROI. You can join this content marketing in Singapore bandwagon to boost your online business’ success in this tough but rewarding market. While all marketers agree about the critical role of high-quality content, most of them struggle to optimise this marketing technique.
This post explores content marketing in detail, the content creation process and offers tips on creating the best content for your campaigns.
Your content marketing strategy entails creating high-quality content and distributing it on the right channels with a target audience in mind. Such content helps achieve multiple objectives, including:
- Lead generation (more qualified leads)
- Improved conversion and sales
- Gaining customer trust and loyalty
- Boosting search engine optimisation efforts
- Saving cost in digital marketing
- Building lasting relationships with the target audience
- Better overall metrics, including brand awareness/mentions, lead conversion, return visitors, cost per lead, click-through ratio, customer lifetime value, and more.
It takes more than a beautifully designed website to attract potential customers your website. You have to create content that adds value to the reader’s life. Your content marketing Singapore campaign must fulfil what it promises to the reader. This results into better conversion and users spending more time on your website.
Quality content helps you meet your marketing objectives. This means you attain more leads, higher conversion, more social shares and brand mentions, click-through, and more. There’s so much content online already bombarding your target audience. This is why you need to distinguish yourself through fresh, unique, and relevant content custom-made for your audience. Here are some tips to achieve this:
Today, every marketer in Singapore is after the best ranking on search engine result pages (SERPs. In this race for better ranking, marketers publish content for search engines.
Another pitfall in content marketing is to write for yourself. While you own the vision for your enterprise, it’s your readers who make your business. To avoid these content writing pitfalls, start by narrowing down your target audience.
Start by assessing your business model and identify the target audience. Create personas to understand better your model customers, their preferences, pain points, and more. This research allows you to create content that’s suitable for your readers. You will write what your target readers actually want to know and not what you desire.
Now that you understand your target audience, it’s easier to choose the type of content they are more comfortable with. With so much content around, you have to make your content easy to read and more appealing. Readability matters a lot in content marketing as it directly affects the user experience (UX). With the rise of voice search, readability becomes even more critical.
Some ideas to improve your content include:
- The structure of your content: Use concise and captivating headlines, styling such as numbering/bullets.
- Sub-heading for short paragraphs
- Keyword research
- Strong introductions with a hook that captivates the reader
- Use images or video to engage and captivate your readers
- Small blocks of text
For your content marketing strategy, make sure you always present value instead of pitching. With so much investment in brand/product marketing in Singapore, internet users are now after more helpful content. Write educational and entertaining content that delivers value instead of promoting your brand or products.
Using text alone can turn off potential customers, and for this reason, you have to blend different media. Mix up media such as video, images, infographics, podcasts, animations, memes, social media posts, and webinars for greater impact.
Storytelling has emerged as a powerful strategy in content marketing. There’s so much to tell about your brand, products, experiences, challenges and more. Using video to narrate these experiences helps connect better with your audience.
Whatever type of content type you choose, always review it before publishing. Working with professionals ensures you don’t publish content with glaring mistakes. Grammatical and structural problems limit the effectiveness of your content.
If you want to create good content, you have to keep monitoring its reception and performance. Analytics help you assess your content strategy and improve future material while also tweaking what you have published.
Ready to take your marketing strategy in Singapore to another level? It’s time to implement these simple ideas to create high-quality content. With great content, you can rejuvenate your marketing campaign and meet all your marketing objectives. It’s a simple, effective, and affordable marketing tactic and also promises high ROI.