Events are excellent opportunities to increase the exposure of your brand and business. It is also a great way to generate leads and make sales. However, setting up for events is costly. Making arrangements for even a small event requires a substantial budget, more so if it is your first time at an event as a business owner.
Therefore, ensuring that the equipment you use at these events is of high quality and durable to withstand repeated use over the years is vital. Take proper care of items such as event display stands, tables, and furniture to use them repeatedly.
In this article, we talk about some simple tactics that you can use to extend the longevity of your event display stand. Keep reading to understand exactly how you can do so and get your money’s worth from your upcoming events.
Here are some simple ways to protect and extend the life of your banner stand.
Different kinds and types of display stands are used in events. Display stands made exclusively for indoor use must not be taken outside – while the stand might look great, there is a high chance of it blowing over even in the slightest breeze.
Next Printing, for exxample, produces Re-Board displays (an eco friendly display) that is very strong and durable for outdoor use as it’s moisture-resistant – making it perfect for temporary outdoor use. Add a weighted base to these Re-Board displays, and it is ready to use in all kinds of weather, rain or shine. On the other hand, fabric displays are mostly used for indoor events as they are less durable to withstand all weather conditions.
If you continuously use the same banner stand at multiple events, it is essential to clean the graphics properly to maintain clarity and shine. From dust and dirt to accidental spills, your display stand can be exposed to a wide range of substances that can tarnish the look. When you cleaning the banner, gently brush away the dirt and dust with a damp cloth to avoid damaging the graphic. Avoid using too much moisture, as it can affect the print quality and colours.
If you use a laminated banner, take special care to clean the edges. Too much moisture can de-laminate the banner and ruin the graphic completely, forcing you to replace it.
You can use a hard or soft case to protect your roll-up banner stands, fabric banners, or large-sized pop-ups. These protection cases come with the event display stands and additional support padding inside to protect the base, graphic, and other parts of the display from any damage.
Suppose you do not have these storage cases or have misplaced them by any chance. In that case, it is best to get graphic carry tubes to act as a protective cases as soon as possible for optimum protection. Apart from these cases, you must also take proper care to arrange transport.
Storing large-sized display stands in small trucks would inadvertently damage the graphics and stands.
Contrary to the belief that most event displays are damaged in storage, it is actually during transit and display stands and graphics incur maximum damage. Bumpy roads, other heavy boxes, and other obstacles that can result in light to serious damage.
The best way to avoid transit damage is to disassemble the display before and after the event and store all the pieces separately inside different storage containers (noted above) and slots. If you have extra space left in the storage container after placing all the display stand parts, use paper or bubble wrap to fill up the gap and prevent unnecessary movement during transit.
Display stands play an important role in brand image and presence – particularly those those that are used repeatedly in various events.
The tips mentioned in this article are easy to carry out and faster to implement than going down the wrong path and can significantly increase your event display’s lifespan.