Chicago-based full-service digital PR and Communications firm, Interdependence, has fast become a market leader in digital PR for cutting-edge firms in industries such as Cryptocurrency, Blockchain and Cybersecurity. Interdependence has been successful largely due to the software they have developed which monitors the news cycle constantly to identify trends and breaking news relevant to its clients. The software then instantly fires off relevant information to journalists who are yet to publish about the event but are usually prolific on the subject. This highly proactive approach coupled with PR messages that communicate events in a language the audience will understand while also being highly relevant to the client’s brand identity, is why they have had enormous success in niche markets.
Wide and Deep Journalistic Contacts
Software alone though isn’t enough to generate actual coverage, the other key to the success of Interdependence is their rolodex of journalist contacts in international, national, local and trade media. Their experienced team have long-established relationships with journalists who trust that they won’t bombard they with a constant stream of articles which are irrelevant to today’s news.
Their journalist contacts at national level, where they have generated most of their coverage for clients creating instant credibility for them, include: Huffington Post, USA Today, Wall Street Journal, Forbes, Entertainment Today, Fox News, NPR, Reuters, Internet Retailer, Business Insider, Fortune, New York Times, Market Watch and the Chicago Tribune.
They also have deep contacts in the technology industry press, providing them with more technical dialogue on areas such blockchain and cryptocurrency.
Interdependence generate business-centric, consumer-orientated, and event-focused media pitches which are relevant to today’s news and provide the journalist with an industry-expert contact. Their client, who can be cited and interview as a recognized authority in their field of expertise.
The focus on delivery pitches which are linked to breaking news on hot technology topics has made Interdependence a valuable contact for journalists who want to quote an expert on said topics, and know that Interdependence will be able to recommend one of their Clients who is renowned in that market and will provide apposite commentary on the subject.
Results for Their Clients
The results delivered for Interdependence’s clients have typically been a positive return on investment on their services, due to customer conversions and ad equivalency, resulting in industry partnerships, increased website traffic, and an increase in customer enquiries which convert easily due to the new-found credibility the client has in their field of expertise.
The ever-increasing pace of news breaking, and delivery of news has opened up the opportunity for technology-led Digital PR firms such as Interdependence to deliver fast and effective results for their clients. While traditional PR and Communications agencies are struggling to stay on top of breaking news trying to employ techniques which were mainly successful during the hay-day of newspaper, cutting-edge Digital agencies that employ technology alongside strong journalist contact lists are breaking new ground and delivering industry-leading results for their clients.