The start of a new business is exhilarating. Imagine the possibilities that could unfold and what you can achieve with your newfound business venture. But, unfortunately, many companies fail quickly because they don’t know how to manage their growth.
Understanding what it takes to grow your web presence as an eCommerce business is a great place to start. However, if you are an eCommerce consumer, this article will expose valuable knowledge to help your business grow.
E-commerce is growing day by day with the changing lifestyles of the public. Unlike consumers looking for products to purchase at brick-and-mortar stores, online consumers have a vast choice of products they wish to purchase, the only barrier being the Internet.
Many people are still skeptical about buying products online because of possible fraud cases or untrusted businesses, but this is gradually becoming common as more and more companies go online to create their web presence.
What should I do to grow my web presence?
We spoke to Josh Melick to understand what it takes to grow your web presence as an eCommerce business.
Josh said, “There are many channels where you can advertise your products, but choosing the right advertising channel is crucial because not all of them will yield good results. Look for the following:
Social media is a great place to start with if you are new to online marketing, as you can interact with your prospects directly.
Don’t ignore the power of Google Adwords, as it helps you drive targeted visitors to your website. For example, you can create ads that promote exciting products or services and target them on keywords related to your business.
Display banner ads are also worth trying if you need your brand to be noticed by many users.
Email marketing is also an important advertising channel that can help you communicate with your customers and offer them incentives for buying from you.”
“As far as technicalities are concerned, when it comes to web presence, the following things should be taken into consideration:
Your website should be designed to be published on all mobile devices, so your customers do not get any issues while browsing through your products.
Your business web site’s design should also be SEO friendly because more than 50% of consumers today look for information online before making their purchase decisions.”
“The following are some factors that you need to consider while growing your web presence:
Choose an advertising channel that is most relevant to your business so you can achieve better results.
When designing and developing a website, ask yourself if it is optimized for desktops and mobile devices alike. This will help you save money on promotion.”
According to Melick, the five most important things to do when growing your web presence are:
- Creating a unique image for your business
- Choosing the right marketing channel to promote products gradually over time
- Optimizing websites for all devices without degrading the user experience
- Remaining consistent with your customer interactions, and finally
- Keeping in touch with customers who have shown interest in buying from you. By offering them special discounts or time-bound promotions, they will be more likely to buy from you.
What are the benefits of growing my web presence?
Not only does a good web presence help you connect with your customers in various ways, but it also helps them trust your brand. In addition to this, by investing in search engine optimization techniques and getting a good Google ranking, you improve your web presence and earn more customers.
You can also create a positive online reputation for your business by delivering quality products on time to every customer.