A decade ago, businesses weren’t held to the same data ownership regulations which they face today. For this reason, it’s crucial for businesses to ensure that they’re able to track the origins of all of the pieces of data which they collect through different software applications. In order to meet their legal responsibilities. One industry expert which the business industry has turned to for advice on how to manage and track their widespread data is Josh Melick. An engineer and the founder and CEO of Broadly, a business which focuses on developing innovative digital tools which help businesses better conduct business.
Typical businesses which have yet to overhaul the way that they collect, process, and store their clients’ data, have separate systems for different areas of their business that are not linked. As a result these businesses often have a difficult time tracking down the origin of each piece of data that is stored in one of their systems. To make matters worse, many of these businesses run software systems that don’t have a variety of available export options, which makes comparing data that is contained in multiple systems a logistical nightmare.
To address this key issue, Josh Melick recommends that businesses find an effective way to link each of the systems in their network. So that they’ll be able to easily cross-reference data entries between all of their systems. In order to accurately define the origin of data that they have collated as part of their businesses’ everyday operations.
Melick also highlights specific tools which have been developed for this very purpose, which businesses can purchase in order to automate this process. These tools include MuleSoft, Snowflake, and Zapier. All of which are reasonably priced and which Melick has thoroughly tested out.
However, Melick’s number one recommendation to the businesses that he consults is to use the Sales Force in order to be able to effectively collate, track and manage data. Especially as many businesses have managed to increase their level of growth by using SalesForce. There are two key reasons why Melick stands behind the Sales Force. The first is that as an entrepreneur he has built multiple highly successful companies using SalesForce. The second reason is that Melick actually spent a bit of time working for SalesForce and is well aware of its tools and how it works.
SalesForce is an American cloud-software company that offers a comprehensive suite of applications that focus on analytics, customer service, and marketing automation. However, SalesForce can also be used in order to share data between systems and to track the origin of pieces of data.
One reason why businesses may benefit from implementing to managdigital toolse the data which they collect is that many business owners don’t have the patience or desire to figure out how to track the data which they collate. However, it’s important for every business to be able to track the origins and uses of their data in order to avoid legal issues.