While there are many different businesses and industries that were hit incredibly hard by the COVID-19 pandemic, one industry in particular that suffered greatly was the cosmetology and beauty sector. Hair salons, nail salons, and other personal care businesses were forced to close their doors as there was no way to stay open during quarantine safely. Even as lockdowns have lifted and the vaccine is widely available, many customers still feel apprehensive about returning to salons. Because getting cosmetic services requires being in such close quarters with one another for an extended period of time, people are hesitant about getting back to it.
To ensure the future success of your business in our post-COVID world, you need the right tools to help it stand out and make potential customers feel safe. The atmosphere of your establishment is just as important as the quality of your equipment and the skills of your technicians. Your customers need to feel comfortable when they enter your shop, and when they feel like their health and safety are your priority, they’re more likely to keep coming back. The following are some great tips for salon owners looking to take their business to the next level.
The furniture you choose for your shop sets the tone for your clients and your staff. If the quality and appearance of your furnishings are lacking, it can give a bad first impression to potential clients and even potential stylists you’re looking to hire. Salon furnishings can be high-quality and stylish without breaking the bank— if you know where to look.
Keller International (keller4salon.com) is one of the top suppliers of barber and salon furnishings on the market today. Mirrors, chairs, tables, and light fixtures are necessities. With the help of Keller International, you can find superior equipment that is also affordable. Their brand focuses on helping small beauty businesses build their shop into the chic and luxurious establishment they want it to become. With new products being added to their site, competitive pricing, and free shipping on all of their furniture, Keller is one of the best suppliers that an independent shop owner can find.
Another way to take your salon to the next level is by integrating new techniques into your stylists’ arsenals. In the past, nail technicians would potentially need hours to meticulously create acrylics and unique nail art designs for their clients. This painstaking process is well worth it in the end when your clients leave with beautiful, elegant nails. After the pandemic hit, many nail boutique owners have been looking for ways to provide the same quality of service and unique designs while expediting the manicuring process. Now, we have the tools to do exactly this.
Mani Me is one company that offers a wide selection of custom nail decal stickers. These custom nail wraps and decal stickers allow your technicians to provide their clients with unique designs and captivating nail art in a fraction of the time. Their nail stickers are made from a high-quality, toxin-free gel material that allows them to be durable and easy to apply while also being safer than other manicure products that contain harmful chemicals. Their nail wraps can be applied in minutes instead of gel manicures of the past, and they are also easy to remove at home, so your clients don’t have to worry about potentially damaging their natural nails when they want to take off their nail wraps. Nail decals are the future of manicuring, and they can help your shop reach new levels of success in a time where this might not have felt possible.