As a small business owner I place a great amount of emphasis on finding new and exciting ways in which I can promote my brand. This is why I am always looking out of new ways in which I can unlock the power of digital marketing, in order to reach the millions of people who use the internet each day. I attend a lot of seminars where I meet other small business owners and it never ceases to amaze me just how few of them are looking to the internet as a viable way to promote and grow their business. If you are also a small business owner, or you are thinking about getting started, here are some of the best strategies that I have found in terms of digital marketing, perhaps they can work for you too.
An SEO strategy is essential to any business, whether they operate online or otherwise. What a solid SEO campaign will do for you business is increase leads and sales, help to promote brand growth, gain trust between the internet and your business, as well as creating an opportunity to grab more market share. In terms of promoting yourself online, it doesn’t get much better than SEO and the return on investment is one of the highest of all digital marketing strategies.
Promotional marketing is nothing new, in fact most of us have been doing it for many years. The internet however has greatly changed the way in which we adopt promotional marketing, and it is now easier than ever, and more fruitful than ever. For example lets say that you are a new business looking at selling its main product to new customers, you should sign up to a company like Groupon, the coupon site, and offer 1000 of these products at let’s say, two thirds off. The popularity of Groupon is such that these deals will be snapped up in no time, and there you have the client on the hook. Assuming your product and your service is top notch, those thousand people may tell a friend or family member each, who then return to pay full price. This may cost yo a small amount of money or profit in the short term, but in the long term you can count on a huge spike of clients.
The power of social media still impresses me to this day and as a business owner you must get involved in at least Facebook and Instagram when it comes to promoting your business and its products. With social media you can access millions of people in the click of a button, you can create a community around your business and your product and you can also give those customers a business which they can trust in, engage with and ultimately, buy from. Social media is free to use and you can gain a huge amount of sales through using it properly.