Are you getting ready to launch your website? Whether this is a business or personal site, you will still want to make sure that everything is ready and that your site will make an immediate positive impact. First impressions count for a lot when it comes to the internet, where people are so used to high-quality websites and will visit multiple sites throughout the day. This means that it is helpful to know what is needed when launching any kind of website so that you can publish the site with confidence.
Proofreading
One of the most important tasks is to proofread all of the content on the website. All content should be grammatically correct and engaging so that you can create the right impression, appear professional and keep visitors on the page. It might be helpful to have an outsider read through the content as it can be much harder to proofread and edit your own writing. It is also useful to get this person to look around the website to identify any navigation or design issues that you may have missed.
Email Lists
The website needs to have a way for visitors to sign up to an email list so that you can contact these people even if they never revisit the site. You may have to incentivize them to sign up, such as with a free guide or discount on their first order.
SEO
Visibility is crucial to success no matter what type of website you are launching, which means that you need to know and use the basics of search engine optimization (SEO). This will include using keywords in strategic places on the website, adding original content (blog), building links to your website and making sure that your website is mobile-friendly.
Analytics
You will want to know how your website is performing and where your traffic is coming from, so you must also install Google Analytics and learn how to use this valuable tool. This will help you to identify which strategies are working well and what improvements could be made to attract more visitors and to keep them on your website.
Testing
As mentioned, today’s internet-users demand high-quality websites that are fast, responsive, secure and free from any bugs. The best way to ensure this is to use a professional website testing service, such as the one from Digivante. This will help to identify any big or small issues with the website so that corrections can be made before you launch.
Backup
Designing a website is a lot of hard work, so you certainly won’t want anything to go wrong. This is why you must have a copy of the site with regular backups being made after any changes. This means that you can always keep your website online, even if something goes wrong, such as a malware attack.
These are the main steps that you need to take before launching any kind of website. This will allow you to launch with confidence and to start achieving your goals from day one.
