The past year has changed consumer behavior and business in ways no one could have imagined. Small businesses have faced many challenges, even those on the cutting edge of business trends. As we move into 2021, it’s important to think about how consumers are going to act post-pandemic. A Clover POS has multiple features that let you manage your business more effectively. Here are some trends to be aware of in 2021.
Social Media Marketing Spending Increase
Consumers are spending more time with social media to connect with brands, family and friends. Expect many companies to spend more of their marketing dollars on social media to gain an audience and to find customers.
Our society was already moving toward cashless transactions. The pandemic just pushed up the pace. A credit card reader wireless that limits contact at the time of transaction keeps your employees and your customers safer from viruses and germs.
Remote Work Here to Stay
Although many businesses may need people in the office, those who can work remotely will want to continue to do so post-pandemic. Think about how that will look like in your office and invest in a program now to transition to how it looks in the future.
Employers Will Need to Address Vaccination Requirements
As the COVID-19 vaccine becomes more available, employers may be faced with many issues concerning the vaccine. Starting to work on a policy for your business now could put you ahead of the curve.
Customer Reviews May Dominate Marketing
There’s been a rise in customer reviews over the past few years, and consumers use this information to make purchasing decisions. If you’re not actively seeking out customer reviews, you could fall behind online.
Local Community Buying from Small Businesses
As COVID-19 restrictions end, it’s projected that more consumers will take advantage of local shopping to support their own community. Small businesses need to be ready for customers coming back to the stores who may still need delivery or curbside pickup until the fear of COVID ends.
Creative Collaborations Between Businesses
Many businesses have joined forces in the past to share marketing dollars, space or events. Expect to see more creative collaborations in the future as businesses shore up their customer base and look for a new audience.
Investments in Infrastructure
Small businesses should think about investing in their future with new technologies and systems. Businesses who can pivot quickly in a time of crisis are the ones who are going to be successful. Look at the new Clover Flex price.
OSHA May Step Up Enforcement for Safety Precautions
As businesses return to normal, it’s probably that OSHA will step up their inspections to make sure people are safe in the workplace. There may be new standards for businesses to adhere to.
Sustainability Continues to Be a Driving Trend
Consumers are seeking out eco-friendly businesses more than ever. If your business isn’t moving toward sustainable practices, it could hurt your bottom line. Look for ways to be green in your business.
Choose a POS for your business that fits your and your customer’s needs.