Are you keen to see an increase in organic traffic to your website? If so, you need to figure out how to take action to make improvements to your SEO. Maximizing SEO is slightly different for websites built on WordPress. Luckily, this content management system makes it that much easier for you to follow current SEO best practice guidelines. There are a host of SEO plugins available via the WordPress CMS, and many of them are 100% free to use. Here are some tips centered on plugins, themes, Google tools, and more.
Know which plugins to embrace
Not all of the available WordPress SEO plugins are created equal. So, which ones should you be using to reap the maximum benefits going forward? Arguably, the most popular is Yoast SEO. This plugin promises:
- Templates for metadata
- Advanced XML sitemap functionality
- More control over your website’s breadcrumbs
It is available for free, although there is a premium version that offers user support and the opportunity to install extensions for optimizing local SEO and video SEO.
Other excellent WordPress SEO plugins include Smush Image Compression and Optimization and W3 Total Cache.
Choose the right theme
Your website will be automatically fitted with a default WordPress theme at first. The great news is that it is easy to change it. When looking for a new theme, make sure that you select one that is SEO-friendly, in that it boasts fast loading times and a responsive design (i.e. it can adapt well regardless of the device being used to browse the website).
Don’t assume that SEO is automated
Just because WordPress simplifies the process of improving your website’s SEO, it does not mean that the process is automated. You still have to take action to ensure that your website is ticking all the right boxes, and this can still prove to be a full-time job. This is why many business owners opt to enlist the support of a specialist SEO company, such as clickintelligence.co.uk. Look out for SEO companies that focus on servicing your niche or industry. For example, Click Intelligence specializes in SEO for igaming websites and online casinos.
Add your website to Google Search Console
Continuously monitor your website’s performance with the help of the Google web service known as Google Search Console. This web service enables you to investigate how your website is performing and how you can make improvements. It specifically highlights issues with your website that could be negatively affecting its rankings.
Embrace Google Analytics
Google Analytics is another offering from Google that is invaluable when it comes to taking your SEO to the next level on WordPress. It provides you with details regarding who is visiting your website, what they are engaging with, how long they are engaging with it, and when they are clicking away. It is essentially a list of data that should guide you towards making the tweaks necessary to improve the flow of traffic to your website, as well as to notice an impressive increase in your conversion rates.
With these useful tips and some hard work, your WordPress website will be just a few steps away from dominating on Google. Good luck!