Building a business website that serves your target consumer online is vital to the long term success of your operation. A good website gives you a solid line of communication with a wider consumer base.
If you have an under-performing design currently in play, a few simple updates could make all the difference. Take some time to check out this brief compilation of a few business website design tips for your company, and get to work on perfecting your design today.
Design for easy navigation
The simplicity of the navigation setup your website is sporting is important. People don’t want to spend time learning how to work your site, so make it easy.
A stationary navigation bar is the most common way to set up site navigation. These largescale foundation construction professionals built a website that shows just how simple stationary navigation can be.
Design to please mobile users
Build a website that is easy to work with on a range of mobile devices, so everyone accessing the web can access your site without trouble. Mobile users are the majority online today, so you can’t skip this step when building your site.
Find out what design elements matter most when it comes to mobile optimization, and see how your current design measures up to what you discover. Make the necessary changes to make it comfortable for mobile users to dig into your content.
Design to please search engines
Design your website content to please search engines. Placement in the SERPs (search engine results pages) makes all the difference in the traffic that is directed towards your website. Take a special interest in the concepts of search engine optimization (or SEO).
SEO will teach you what aspects of your site make it more identifiable and quality in the eyes of the search engine sorting algorithms. When you’re fluent in SEO, you can design content that is far more visible to your target audience.
Add quality content to your pages
More content gives you a better chance of being seen online. More content gives web users more reason to spend more time on your pages.
Consider adding a blog to your website design, so you have an outlet for a consistent stream of fresh content. Post new blog entries on a regular schedule, and equip your blogs with a “leave a comment” box for more efficient communication.
Include social media sharing
Add social media sharing icons to your blog too. Your website should be as “shareable” as possible, so interested users can share their excitement with others. Linking your website to the exposure of social media pages will give you an extra marketing outlet as well.