While there are many digital platforms for marketing campaigns, social media is different in that you can actually interact with the user, which is very beneficial in many ways, and once you gain a large following, you can deliver your sales message to the right people. Like anything else, social media marketing is complex, with many variables to determine the people that see your ad, and without the help of a specialist SEO company, you would struggle to get a return on investment.
Without doubt the largest social media company, if you approach a Facebook advertising agency, they have a team of social media marketers who know how Facebook works, and when you run a Facebook ad campaign, which might be a post on your page to introduce a new product line, your target groups will be fed your post, putting you in front of people who have a genuine interest in what you have to offer.
Building a Facebook Following
If a user sees one of your Facebook posts on their feed, they will likely take a look, and if they like what they see, they will click on ‘follow’, which then links you to the potential customer, and the SEO company know how to create a large social media following. The team monitor your social media pages daily and love to interact in a positive way with users, always doing what they can to engage the user, and by posting industry-related articles, your followers receive useful information on a regular basis. Here are a few tech tips to help your business, which might give you some ideas.
YouTube
Owned by Google of course, YouTube is a great platform to place your ads, as YouTube use AI to decide what users see your ads, which really does make all the difference. If you talk to a leading Australian SEO agency, they would be happy to discuss how social media marketing can help your business and would carry out a free online audit to determine your digital profile. This enables them to create an aggressive social media marketing campaign that will deliver, and with constant monitoring, the technicians are able to tweak things at any time.
Building a Social Media Profile
People like to put a face to an organisation, so you should have a ‘who we are’ section that introduces you and your team, with a top half image and little about yourself. When looking to engage the Facebook user, you need to put yourself in their position and ask yourself, what would you like to see? The type of content should include professionally written blogs and articles on every aspect of your sector, whatever that might be, with product reviews and guest blog posts from recognised people in your industry.
If you would like to talk to a social media marketing specialist, a Google search will take you to the website of a leading Australian SEO agency, who have all the solutions for successful online marketing, and with their help, you can boost your business.
