Search Engine Optimization remains the best way for businesses to get organic traffic to their websites. While the specifics for implementation, execution, and strategy vary from one business or industry to the next, the basics remain the same. There are some specifics that construction industries need to keep in mind when developing and executing their SEO strategies, and this is what we will be looking at below.
Before doing anything else, you must do proper keyword research. During this process, you should be trying to find keywords and phrases that customers might use when searching for construction services. To find these keywords, consider your business and the content you would like to create and use keyword research tools to find high-volume, low-competition keywords.
Also, pay attention to niche, low-volume, low-competition keywords as you also want to rank for the more obscure and uncommon phrases and keywords. Google has also become better at understanding alternatives such as synonyms and plurals so consider adding them to your keywords and search phrase lists.
Once you know what keywords to target, strategically use them on your website. That could be in your titles, meta descriptions, headers, and content. Do this naturally so the keywords do not look out of place.
People come to your construction company’s website for information regarding your business, the services you provide, how you work, and the benefits of choosing your business over your competitors.
You can meet all these and other needs by providing informative and engaging content that answers the questions potential customers and website visitors have while also providing the information they are looking for. This is precisely what K&E Flatwork has done on its concrete services page. It includes all the information a person would need about their concrete services, the industries and customers they work with, and reasons they should choose them.
Besides blog posts and articles, consider creating case studies, videos, and how-to guides related to the construction industry, construction projects, your services, past projects, and work. As you create the content, use your chosen keywords strategically to ensure you rank for queries that contain those keywords.
Local SEO ensures that people looking for construction services in your area can find your website and business. Start by finding local keywords that potential customers will use. Once you do this, create a Google My Business profile.
A Google My Business Profile is a free listing that appears in Google Search and Maps results when users search for a keyword or phrase. It’s a great way to make your business more visible to potential customers in your area.
You should also optimize your website for local search. Doing so entails including your business name, address, and phone number on every relevant page.
More and more people are using their smartphones and tablets to search for information and services online. Additionally, many start their search on mobile before completing it on larger devices such as their computers. It is, therefore, important to ensure your website is optimized for mobile devices so that potential customers can easily view it on their mobile devices.
Equally important is ensuring your website loads as fast as possible. No one wants to sit waiting for a website to load, which is why a slow website can frustrate potential customers and make them more likely to leave your site. Once they leave and disappear into the vastness of the internet, getting them back is almost impossible. Therefore, make sure your website loads quickly by optimizing it for speed.
The details of your business and construction services will likely not change much over time, but the construction industry will. It is crucial to keep up with what is happening and ensure your website follows the same principle.
Search engines like fresh content as they want people to find websites with the most up-to-date information. To ensure your website remains fresh, regularly update it with new content such as blog posts, case studies, and testimonials.
Backlinks are links to your website from other websites. Google considers backlinks a ranking factor because high-quality and authoritative websites linking to yours show that yours is an authority and can be trusted. There are several ways to build backlinks, including guest posting, asking construction-related websites to give you one, and connecting with local business directories to submit your website.
SEO is an ongoing process that can benefit your business by bringing in more visitors and giving your business a prominent online presence. Stay updated with the latest trends and algorithm changes. Implement these tips consistently and be patient. It may take time to see significant improvements in your search engine rankings and organic traffic, but the results will make everything worth it.